All Marketers Are Liars
Autorius: Seth Godin
ISBN kodas:
9781591841005
Išleidimo metai:
2005
Puslapių skaičius:
186
Viršelis: Kietas
All marketers tell stories. And if they do it right, we believe them. A good story is where genuine customer satisfaction comes from. It's the source of profit and it's the future of your organisation. This book shows how to discover and tell authentic stories that set you and your products or service apart from the competition.
All marketers tell stories. And if they do it right, we believe them. A good story is where genuine customer satisfaction comes from. It's the source of profit and it's the future of your organisation...
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